Brand Experience Fit-Out
Client/Agency: Undisclosed/Undisclosed
Location: Watches & Wonders Geneva 2024
Status: Built
At the request of the agency and creative director, who had already developed the experiential narrative, we were commissioned to design an immersive space of approximately 170 sqm within one of the halls at Watches & Wonders Geneva.
The initial concept featured a central kinetic LED installation, complemented by side niches containing robotic arms presenting the watches. A second concept was later developed with only a central kinetic structure above the product display and selected for construction. We were responsible for the full 3D design and the kinetic animation of both options.
As part of the project deliverables, we produced a complete drawing package for quantity surveying, along with 3D virtual simulations of the kinetic installation. To support the communication and visualization of the concept, we also created high-quality renderings and an animated walkthrough.
The Option One, a kinetic video wall, was designed parametrically using Blender Geometry Nodes.
The Option Two, which was ultimately selected and built, was also designed parametrically using Blender Geometry Nodes.
Geometry node-based parametric design of the kinetic installation for Option Two
