PFIZER 50
Client/Agency:Pfizer (RFP)/Alphaomega group
Location: Palazzo Capitani, Ascoli Piceno, Italy
Status: Design
The proposal for Pfizer’s 50th Anniversary of the Ascoli Piceno on behalf of Alphaomega group with Andrea Arceci. We have designed ready-to-fabricate immersive installations. Using the tree/forest metaphor, it highlights the plant’s impact on the local community, Pfizer globally, and patients worldwide. Interactive and artistic installations, such as digital timelines, video testimonies, global product maps, and immersive displays, allow visitors to experience 50 years of history in an engaging, emotional way, with elements designed to be reused in other Pfizer spaces.
