SHISEIDO POP-UP STORE
Client/Agency: Shiseido/The Beautiful Collective
Location: Covent Garden, London
Status: Built
We were commissioned to design a pop-up retail to celebrate the brand's 150th anniversary, we designed and produced Shiseido’s immersive pop-up retail space, also curating the promotional videos and imagery. The pop-up was hosting a series of creative workshops, expert masterclasses and panel talks.
Transforming a narrow site in Covent Garden into a welcoming and immersive environment.
To counteract the spatial limitations, we introduced backlit panels and a fabric ceiling to create a sense of depth, culminating in a LED wall projecting brand imagery dominated by red tones. This chromatic emphasis extended seamlessly to the flooring, reinforcing the brand identity. The entrance was intentionally veiled with layers of silky curtains, establishing a soft threshold that heightens anticipation before entering the space.
