Brand Experience Fit-Out
Client: Undisclosed
Location: Undisclosed
Status: Design
This project was developed on behalf of an agency, for a proposal submitted during the RFP phase for a prestigious jewelry brand. Our role involved the 3D prototyping and development of an immersive multimedia tunnel integrating LED video walls and an audio system, quantifying the necessary materials and video content for each proposed solution.
The agency was responsible for the creative direction, while our team handled the spatial design. The project included detailed renderings and virtual simulations to accurately convey the concept and user experience.
Interior fit-out floor plan
Parametric panel study for the side wall of an experiential tunnel.
A dynamic composition of 3D panels generated through Grasshopper, combining randomized depths and modular proportions to create a visually engaging surface, designed to integrate LED and lighting elements within the immersive spatial experience.
